Smoothie King to Launch New! Summer Hydration Smoothie Line
Nationwide for a Limited Time Only
Leading Smoothie Franchise Recruits Pro Beach Volleyball Players for Summertime Promotion
NEW ORLEANS, (May 2016) -- Smoothie King Franchises, Inc., the leading smoothie franchise company with more than 750 stores worldwide, will launch a new line of Summer Hydration Smoothies at all store locations on May 23, 2016. Replenishing fluids better than water, all four of the new smoothies will be blended with coconut water and strawberries and provide more potassium (an important electrolyte to help you stay hydrated) than the leading sports drinks.
“When we develop and launch new smoothies, our goal is to fulfill a specific purpose for our guests,” said Davis Jaeger, Food Scientist for Smoothie King. “Hydration in the hot, summer months – particularly through high-powered summer activities – was the driving purpose behind this line. Blended with coconut water, which has naturally hydrating power, these smoothies are also high in vitamin C. Our guests will be mentally and physically prepared to take on the summer heat.”
As part of the summertime launch, Smoothie King will be enlisting the support of two well-known, professional beach volleyball players, Brooke Sweat and Emily Day. As athletes at the top of their sport, Sweat and Day embody Smoothie King’s mission to inspire people to live a healthy and active lifestyle. The athletes will share their purpose with Smoothie King guests through social media, in-store appearances and community events. (Dates and locations to be announced.)
The Summer Hydration Line will feature the following four smoothies.
• Watermelon Hydrator: Strawberries, Watermelon Juice Blend, Coconut Water, Lemon Juice Blend, Turbinado, Protein Blend
• Strawberry Mango Hydrator: Strawberries, Mango Juice Blend, Mango Sorbet, Coconut Water, Water, Electrolyte Mix
• Passionfruit Peach Hydrator: Peaches, Strawberries, Coconut Water, Passion Fruit Juice Blend, Turbinado, Electrolyte Mix
• Watermelon X-Treme: Strawberries, Watermelon Juice Blend, Coconut Water Turbinado, Protein Blend
The watermelon juice blend and coconut water will be making their debut as ingredients for the brand. Watermelon will be a limited time flavor option, while coconut water will be a permanent addition guests can add to any smoothie. The Summer Hydration Smoothies range from 260–360 calories per 20 oz. cup and are fat free, cholesterol free and low in sodium. For more information, visit www.SmoothieKing.com.
About Smoothie King Franchises Inc.
Smoothie King Franchises, Inc. is a privately held, New Orleans-area-based franchise company with more than 750 units worldwide. By creating each smoothie with a purpose, Smoothie King makes it simple and pleasurable for guests to achieve their individual health goals as part of a low-calorie diet and regular exercise routine. The franchise also offers a number of healthy retail products, including sports beverages, energy bars, vitamins, supplements and more.
Smoothie King was founded in 1973 by Steve Kuhnau, whose mission was to help others achieve better health in a tasty way. In 1989, Smoothie King became the first smoothie franchise in the U.S. and currently operates in 33 states, the Caymans and the Republic of Korea. In 2015, Smoothie King was ranked No. 1 by Entrepreneur magazine in the juice bar category for the 21st year and No. 79 overall on the 2015 Franchise 500 list. In 2014, Smoothie King partnered with the New Orleans Pelicans of the National Basketball Association to launch the Smoothie King Center, a multi-purpose indoor arena in New Orleans, Louisiana. Visit www.smoothieking.com or www.smoothiekingfranchise.com; engage on Facebook at www.facebook.com/SmoothieKing; follow on Twitter at http://twitter.com/smoothieking.